Review: Step inside the world of Ginger Root with Shinbangdumi, Cameron Lew's third LP and Ghostly International debut. A multi-instrumentalist, producer, songwriter, and visual artist from Southern California, Lew has crafted his unique blend of handmade yet polished synth-pop, alt-disco, boogie and soul since 2017. Drawing inspiration from 1970s and '80s music, particularly Japanese City Pop and its Western counterparts, Lew creates a sound that is singular and modern. Shinbangumi translates to "a new season of a show" and reflects Lew's personal and artistic evolution. The album's track arrangement, influenced by feedback from his live band and collaborator David Gutel, is designed to take listeners on an exhilarating journey, starting with the infectious 'No Problems' and its catchy basslines and guitar riffs. 'Better Than Monday' transitions from lo-fi to hi-fi splendor, humorously addressing the universal dread of Mondays. The album balances referential and refreshing elements, with tracks like 'There Was A Time' and 'All Night' showcasing Lew's melodic strength. 'Only You' delivers a true City Pop anthem, while "Giddy Up" channels The B-52s and Devo. 'Kaze' evokes the Tin Pan Alley sound of Harry Hosono, recorded in a Tokyo karaoke bar. 'Show 10' stands as the album's spiritual heart, reminding Lew of his commitment to delivering his best to fans. With Shinbangdumi, Ginger Root presents a wealth of nostalgia and innovation with their version of synthpop.
Review: Shinbangumi is the third LP from multi-instrumentalist Lew, marks a significant evolution for the Southern California artist Ginger Root. Seamlessly blending 70s and 80s influences like Japanese City Pop, Philly Soul, and French Pop, Lew's sound is a sophisticated mix of synth-pop, alt-disco, boogie, and soul. Shinbangumi stands out not only for its musical strength but also for its conceptual narrative, continuing from the 2022 EP Nisemono. Tracks like 'No Problems' and 'Better Than Monday' exhibit Lew's knack for combining catchy melodies with clever production. 'There Was A Time' and 'All Night' highlight his ability to craft both introspective and dance-worthy tunes. 'Only You' delves into true City Pop, while 'Giddy Up' channels the quirky energy of The B-52s and Devo. 'Kaze,' recorded in Tokyo, adds a unique texture inspired by Yellow Magic Orchestra's Harry Hosono. Lew's dedication to his craft and his fans is more than evident here.
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