Review: 45 Loves is a label based in Condom, France that specialises in very limited DJ tools on vinyl 7'. Its next release comes from Jerome Potin aka Moar; producer, remixer, DJ and A&R at the Trad Vibe label from Nantes, who serves up some low-slung grooves on the Funky Party two-tracker. On side A, you've got the late-night boogie-down vibe of 'J', and the long hot sexy summer nights continue over on the flip with the funked-up vocal disco house heater 'JJ'.
Review: When it comes to crafting party-starting joints featuring classic hip-hop and R&B vocals, few producers can match the output of Gallic rework fiend Jerome Potin AKA Moar. He's in prime form on this ultra-limited "45" too. A-side 'H' crafts a rolling, 4/4 hip-hop tempo beats out of some classic disco licks and then adds Ol' Dirty Bastard and Kelis' vocals from one of the biggest hip-hop hits of 1999. It's a simple idea, brilliantly executed. Flipside 'HH' is equally as funky and accessible, with cut-up edit effects, rubbery slap-bass sounds, jangling acoustic guitar chords, warming synths and the lead vocal from a much-loved R&B jam. Tons of fun!
Review: Moar is a French Beatmaker who'se made beats since 1995, opting for a 'traditional vibe' of digging & sampling wax, complemented with all-in-one sets using an MPC or SP. Of course, tradition is one of the few ways we stay grounded to our roots; artists like Moar ensure that we don't go insane with experimentation and tradition-breaking. That being said, this beat collection from 2002-2006 is remarkably experimental in sound, showing that Moar's 'trad' ideology is more focused on the process rather than the end result. A diggers' delight, for the few turntablists out there still keeping the tradition alive.
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