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Velocity Press Vinyl & CDs

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Items 1 to 2 of 2 on page 1 of 1
Independent As F***: Underground Hip-Hop From 1995-2005 By Ben Pedroche
Cat: 1080518 Rel: 01 Apr 25
 
Exploring how a generation of rap artists rebelled against major labels and made music on their own terms.
Notes: For a glorious ten-year period from 1995 to 2005, hip-hop music received a much-needed shot in the arm from a generation of determined and wildly creative rappers and producers. They rallied against the increasingly formulaic and shallow world of mainstream rap, as well as a music industry unwilling to listen.

By releasing music on their own terms as independent artists-many adopting the mantra of being "independent as fuck" as a mission statement-these hungry creatives reclaimed their artistic freedom and wore it as a badge of honour. Most importantly, they also made a lot of excellent hip-hop. What emerged was a vibrant underground music scene that stretched from New York to Los Angeles, with influence reaching across the world.

Independent As F**: Underground Hip-hop from 1995-2005 explores how a generation of rap artists rebelled against the major record labels and made music on their own terms, celebrating individuality and creative freedom. It also traces the history of some of hip-hop's most respected artists, including MF DOOM, El-P, Mos Def, Kool Keith, and Madlib.

"Ben is an archivist of the highest regard. His Grown Up Rap pushes the myth and mythology aside for real powerful hip hop facts." Chuck D
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 1 in stock $16.58
Selling The Night: When Club Culture Meets Brands Advertising & The Creative Industries by Andy Crysell
Cat: 1080515 Rel: 04 Apr 25
 
The first book to join the dots between club culture and the wider creative industries, exploring links with advertising, tourism, gaming, design, fashion and beyond.
Notes: They say nothing good happens after midnight, but in the case of creativity, that's just not so. The night fosters a different kind of creativity: something urgent, spontaneous, carved out of necessity. Tracking the past, present and future of this complex dynamic, Selling The Night explores what happens when after-dark creativity influences wider culture and converges with everything from media, advertising, design and to gaming, fashion, hospitality, alcohol, beauty, tourism and far beyond. Also, as importantly, the implications of brands taking space within dance music as sponsors and supporters.

Author Andy Crysell speaks to DJs, promoters, marketers, academics, activists, archivists, policymakers, photographers, writers and designers. He samples KFC through to Fiorucci, Absolut and Red Bull, and moves from New York disco to the modern global underground.

Selling The Night witnesses how ideas migrate from subculture to influence the creative industries. It searches for lessons in improving the value exchange between dance music and brands, seeking something more symbiotic and less parasitic. All the while, it celebrates what makes after-dark ideas so special - the unique and democratising role they play.
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 1 in stock $19.90
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