Review: London Grammar's fourth studio album, The Greatest Love, arrives as a comprehensive deluxe package, including a 20-page hardcover book, 12" vinyl, 10" vinyl with bonus tracks and CD. The album marks a significant evolution for the band, reflecting their journey over eleven years since their debut If You Wait. Known for their ethereal vocals and emotive lyrics, the band has maintained their distinct sound while embracing a newfound creative freedom. With lead single 'House' symbolising empowerment, the album blends electronica with pop, showcasing tracks like 'Fakest Bitch,' which highlights Hannah Reid's powerful vocals and raw, introspective lyrics. The release follows their successful Californian Soil and notable touring achievements, including performances with Coldplay and record-breaking UK tour sales. The Greatest Love captures the band's shift from relentless touring to prioritising art and personal growth, a reflection of their expanded confidence and evolving musical approach. It's a celebration of their artistic journey and commitment to music, balancing personal and creative fulfillment.
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