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Why does this ARS rotary mixer cost £3,000?

We explain the history and unique approach of the Alpha Recording Systems Model 9100 in a new Juno DJ video.

Why does the ARS Model 9100 cost £3,000? Newcomers to rotary mixers might see the relatively simple spec of this audiophile Japanese mixer and wonder why it’s so expensive compared to standard mixers with more features. In a new Juno DJ video, we investigate the history of rotary mixers, explain the approach of Alpha Recording Systems and discover just what makes the Model 9100 so special. You can watch the video in full above. Subscribe to the Juno DJ YouTube channel for more videos coming very soon.

You can read our full review of the ARS Model 4100 here.

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