YAAM vinyl

Marie Davidson's latest single 'Y.A.A.M.' is a poignant critique of power dynamics in the music industry - favouring authenticity and passion in a world that thrives on branding and transactional relationships - out of which the Canadian artist finds fuel to fan the driving flames of existential industrial electro-techno. The track opens with a juddering, in-between-4x4-and-2-step electro beat, which lasts for over a minute before Davidson takes up the mic: "do you follow me?". What ensues is an imperfect list of music industry quibbles, which flow over the monstrously huge backing - "entrepreneurs, influencers, producers, managers / nothing for you and me" - in stark but gallows-comedic contrast to the plea to relocate our arses to the dancefloor. In Davidson's own words, the track was inspired by a haughty, lecturing email from a music industry insider: "I took the opportunity to write down how I felt about the words," she recalls, "and the overall tone of arrogance of what I had just been sent quickly, I found myself having a bit too much fun."