On November 27, 1989, when Pavitt and business partner Jon Poneman arrived to meet the band in Rome, they were almost finished with a grueling six week tour of Europe. Although determined to promote their grungy, riff-heavy debut album, Bleach, their travels with fellow Sub Pop act Tad had left them exhausted. Providing label support, Pavitt and Ponemon did their best to revive the spirits of a frustrated and downcast Kurt Cobain, who then managed to continue to London where Nirvana played the biggest and most important show of their career to date.
LameFest UK, held at the 2,000-capacity Astoria Theatre, featured three Seattle Sub Pop acts: Nirvana, Tad and popular headliners Mudhoney. Although Nirvana opened the show, their heart-pounding performance won over the crowd as well as the powerful British press, who went on to proclaim that Nirvana was, "Sub Pop's answer to The Beatles." It was then that the world's attention began to focus on the band that would become the biggest rock act of their generation.
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