Finland's Mr Velcro Fastener released electric appliances on Air Recordings in January 2003 featuring a remix by the Plump DJs. It was heavily supported by the likes of Pete Tong, Annie Nightingale and James Zabiela, reaching number 3 in the buzz chart and number 7 in the cool cuts chart. Described by DJ Magazine as "A cracking start to what will be a damn fine label", tipped heavily by Pete Tong in both his Mixmag column (one of the month's 'big tunes') and record of the week in his evening standard column, "A hot electro track that has been a big tune on my radio 1 show".